Stay Home, Go Digital: Digital Marketing is the Need of Business During Covid-19

The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people. It is also having a growing impact on the global economy. Cities in lockdown, travel restrictions in place, plant closures mounting, global trade, commerce, tourism, investment, and supply chains in disarray.

Even in these tough times, there is good news for a business that operates digitally, that the spread of coronavirus is likely to boost digital media consumption across the board as people spend more time at home and communicate in person less.

If ever there was a time for digital marketing to come to the fore, it is now. Billboards that would usually have been seen by thousands now stand beside empty streets, fewer people are venturing out to get newspapers and nobody is holding events.

In the meantime, with so many more people are online and for longer, the chances of seeing ads on social media or interacting with content marketing blogs are greater.

Some Targets for Digital Marketers

·         Social media – as this will be all-important for maintaining links

·         Websites with sport-related content, which will be popular in the absence of live sport

·         Emphasizing ethics – firms that act ethically in retaining staff and paying suppliers, or helping in other ways like supporting food banks, will be able to highlight this in content marketing, while some may suffer reputational damage for not doing so

Here are a few tips on navigating your digital marketing presence during COVID-19:

Be Mindful of Your Tone 

The magnificence of social media during this pandemic is its capacity to manufacture fellowship through digital platforms. An adjustment in normal, distinctive work settings and social removing has been intense for some.

Recognize Campaigns that Can Be Paused 

Maybe you have planned an excellent email marketing campaign effort to caution clients of another item or administration your organization is at present contribution. In attempting occasions such as these, it's pivotal to perceive that it's OK to hit the delay button on publicizing non-critical issues. Consider moving your concentration to ways that your administration can assist current clients amid this wellbeing emergency.

Utilize Social Media 

Similar to Google My Business, use your social media channels to keep your customers up to date with your business. You can create posts letting customers know if you’re open or not; if you’re taking online orders or offering take out only, or simply if you’re keeping yourself and your employees safe. Generally, just being active online is encouraged.

Be Prepared with Your Budget 

Spend your budget wisely, especially if it can have a measurable short-term impact on your business. And, if you can afford it, invest in a long-term plan and utilize agencies for marketing strategies.

Final Thoughts 

Managing your business during these rapid changes across the world can be tough, but it’s not impossible if you adjust your current offerings and are flexible to the situation.

If you aren’t sure where to begin when it comes to digital marketing, our team of experts is here to help! At Cross Section Interactive Pvt. Ltd, we use a relationship-based approach and want to gain your trust. We’ll pair you with a dedicated, industry-specific marketing strategist that will work with you to find the right strategy for your business.